Ever wondered why some marketing agencies just seem to get it while others feel like they’re trying to fit a square peg into a round hole? Well, there’s a reason for that.
It all comes down to what kind of agency they are.
The Limitations of Lead Marketing Agencies
Let’s start with lead marketing agencies. These are the guys who love to sell you those shiny, pre-packaged, growth-hacky-feeling services. They promise quick leads and super-fast results.
Some of the top lead marketing agencies have pre-set pricing tiers that leave little room for customization, and their pricing pages feel more like a fast-food menu than a selection of strategic marketing plans.
These agencies slap on the same template for everyone, hoping it’ll stick. But marketing isn’t a one-size-fits-all game. Every business is different, and what works for one might be a total miss for another.
So, while these agencies might promise to throw a lasso around the moon, pull it down, and make your dreams come true, they can often fall short.
Without a tailored strategy, the leads these agencies generate for your business might not convert into long-term customers. That’s where a strategic marketing agency comes in.
A Strategic Marketing Agency is Your Partner in Success
Think of a strategic marketing agency like a personal trainer for your business’s marketing needs. Instead of giving you a one-size-fits-all workout plan, they partner with you to get to know you, your goals, and your challenges. Then, they create a custom plan that’s just for you.
That’s how we do things at Clever Lucy. We customize everything to fit your brand–no compromises.
Here’s how we roll:
- We dive deep into understanding your business. We start with a comprehensive data review, looking at everything from your current marketing efforts to your website’s performance.
- Then, we get analytical. We conduct a CMS audit, SEO keyword research, and a competitive analysis. Doing this provides a 360-degree view of your business and helps us understand what your rivals are up to.
- Next, we use all this intel to craft a custom strategic marketing plan. We present our tailored suggestions and work with your team to refine them by choosing the channels and initiatives that make the most sense for you. It’s a collaborative process where your expertise meets our marketing know-how.
- Once we’ve locked in the plan, the real creative fun begins (and we’re really into having fun over here). We roll up our sleeves and get to work creating, writing, building, and implementing the strategies we’ve outlined together.
- But we don’t just set it and forget it. We’re all about testing and learning, so we continuously optimize our efforts to ensure we’re driving the best results for you.
And with our bespoke approach, you’re not wasting money on generic tactics that might not be right for your brand. You get all the brainpower and none of the bullsh*t.
We’re your creative partners, strategic allies, and go-to marketing team for all things digital. We take the time to get to know you so we can deliver solutions that help you crush your goals.
So, if you’re ready to ditch the generic for the strategic, let’s chat. Contact us today.