General Marketing

In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who’s watching our videos? Those numbers… 

Years ago, while managing a team of business-to-business (B2B) marketing managers for 10 brands, I found myself tempted to put a sign on my office… 

Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,”…