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The Case for a Tailored Approach to Marketing


When you’re looking for business consulting, do you prefer to go with a shop that offers pre-set packages of services or one that takes more time to get to know your specific needs?

At Clever Lucy, there are certain things we simply will not do because they don’t fit our company vision or because they don’t provide maximum value to our clients.

Case in point: Clever Lucy has never offered pre-set packages of services. Let’s explore our thinking behind this a bit, shall we?

Making a Case Against Pre-Packaged Marketing Services

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One well-known agency (its name starts with Hub and ends with Spot) offers three marketing packages on their site, billed monthly. These three tiers include varying services:

Tier 1: 1,000 marketing contacts, form and email automation, removing THEIR branding on YOUR marketing materials (why should you pay for that?), and in-app chat support.
Tier 2: 2,000 marketing contacts, automated and personalized engagement across channels, collaboration tools, campaign management, campaign conversion tools, analytics reports, and phone support (you have to pay more to talk to a human in real-time?).
Tier 3: 10,000 marketing contacts, team and brand management, sandboxes, Salesforce custom object sync, adaptive testing, and advanced reporting.

Why This “One Size Fits All” Approach Doesn’t Work for Marketing Strategies

What if you need one thing from the tier one package, another from the tier 3 package, but nothing else listed? Why pay for services you won’t use or don’t need? What if you aren’t ready to launch a particular service one month, but you are ready for another?

Don’t you want to ensure every dollar gets spent strategically, so you can rest easy knowing your money contributes to successfully produced outcomes?

At Clever Lucy, we tailor our approach to each client’s individual needs. That’s because, unlike most agencies, we don’t use pre-packaged, one-size-fits-all services.

It’s as simple as this: a one size fits all approach to marketing doesn’t work because every organization is different.

An Argument for a Tailored Approach to Marketing

Clever Lucy offers many marketing services to help our clients succeed. We tailor our work plans and strategies to each client’s unique needs instead of imposing cookie-cutter solutions (that inevitably don’t fit every client) on everyone who comes through our door.

This tailored approach to marketing sets us apart from cookie-cutter services offered by other companies and helps us stand out from the crowd of competitors in our field.

But more importantly helps you, the client, stand out from your competitors and exceed expectations.

Why? Because we take the time to get to know you and your needs so we can deliver a solution that helps you crush your goals.

Consider Clever Lucy as Your Next Marketing Partner

Are you ready to throw out the cookie-cutter approach and revel in a more clever, strategic experience?

Contact us to learn how we combine strategy, intelligent content, and digital innovations to deliver real results. Let us manage content development so you can focus on what matters most: running your business and leading your team.

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