Marketing Automation – Part 1
Let’s talk marketing automation. It can save you serious time and money and increase customer engagement, but getting started can be a little intimidating. Learn what it is, what it can do for your business, and what to consider to make it worth it.
Marketing Automation – Part 2
True or False: Marketing automation means replacing employees.
If you answered “True,” you might want to give this article a look. Contrary to what its name would suggest, automation doesn’t just take care of itself once it’s been set up—you need a highly effective team to ensure its success.
Building an Effective Case Study
These five steps will help guide you through building a compelling and effective case study from outline to promotion.
Partnering with a Branding Agency
This white paper tells you how to prepare and get the most out of your agency partnership.
Success in the New Normal
Check out four steps for finding a smarter way to meet the current challenges in digital marketing.
Map out the path your customer takes from first impression to purchasing decision, and increase your chances for success in marketing efforts.
Forbes Articles & Panel Contributions
Explore Clever Lucy Co-Founder Keri Witman’s contributions to the Forbes Agency Council.
326 views | Sep 18, 2020
1,204 views | Apr 8, 2020
Expert Panel Contribution | Jan 8, 2021
Expert Panel Contribution | Jan 6, 2021
Expert Panel Contribution | Nov 11, 2020
Expert Panel Contribution | Aug 21, 2020
Expert Panel Contribution | Mar 7, 2019
No matter how great your team, delays will happen, scope issues will arise and there will be times that your team’s direction doesn’t align with client wishes. All are difficult conversations to have.
AMA Article | Jan 1, 2019
Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,” marketing departments with the capital they need can bring in more leads and increase the effectiveness of their marketing strategies.
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