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AMA- Slide Deck | Marketing Automation: Is your company prepared to make it work?

Originally presented at the 2021 American Marketing Association Ignite Conference, this slide deck walks through the data behind who is using marketing automation and how to make it effective for your organizations needs. Make sure you are prepared to handle both the setup and ongoing work it takes to make an automation tool support your manual sales and marketing efforts.

Smarter Digital Marketing for Success Now

Adapt your channels and methods of engagement to align with the New Normal. Download this infographic to learn where to start and how to have the biggest impact.

Partnering with a Branding Agency

This white paper tells you how to prepare and get the most out of your agency partnership.

Marketing Automation – Part 1

Let’s talk marketing automation. It can save you serious time and money and increase customer engagement, but getting started can be a little intimidating. Learn what it is, what it can do for your business, and what to consider to make it worth it.

Marketing Automation – Part 2

True or False: Marketing automation means replacing employees.

If you answered “True,” you might want to give this article a look. Contrary to what its name would suggest, automation doesn’t just take care of itself once it’s been set up—you need a highly effective team to ensure its success.

Building an Effective Case Study

These five steps will help guide you through building a compelling and effective case study from outline to promotion.

Buyer’s Journey

Map out the path your customer takes from first impression to purchasing decision, and increase your chances for success in marketing efforts.