Partnering with a Branding Agency

This white paper tells you how to prepare and get the most out of your agency partnership.

Success in the New Normal

Check out four steps for finding a smarter way to meet the current challenges in digital marketing.

Buyer’s Journey

Map out the path your customer takes from first impression to purchasing decision, and increase your chances for success in marketing efforts.

Forbes Articles & Panel Contributions

Explore Clever Lucy Co-Founder Keri Witman’s contributions to the Forbes Agency Council.

326 views  |  Sep 18, 2020

Marketing And Sales Alignment: Getting Along To Get Ahead

If you challenge your co-workers to define common goals and develop a step-by-step plan to meet each other’s expectations, you can come out of these uncertain times stronger than ever.

1,204 views  |  Apr 8, 2020

Team-Building And Management In A Brave New Virtual World

Answering questions, predicting results in an uncertain climate and providing leadership for coworkers and colleagues are just the tip of the iceberg.

1,120 views  |  Apr 9, 2018

Why Your Image-Driven Tactics Need Business-Savvy Strategies

Are you pitching tactics that look good but aren’t connected to business goals in a practical way?

Expert Panel Contribution  |  Jan 8, 2021

How To Hire For Creative Roles: 12 Unique Traits Of The Best Candidates

Great collaborators understand the importance of working together to find creative solutions. The best client work comes out of creative collaboration and building off of each other’s ideas.

Expert Panel Contribution  |  Jan 6, 2021

Will A Service Or Product Appeal To New Audiences? 12 Ways To Know

The most reliable method of determining new target segments for a product or service is market research. Brands that skip market testing may save up front but pay in the long run.

Expert Panel Contribution  |  Nov 11, 2020

Launching A Company Website? Here Are 14 Things To Double-Check First

A careful review of some critical yet commonly overlooked elements prior to launching a website will help to avoid common issues.

Expert Panel Contribution  |  Aug 21, 2020

15 Ways Agencies Can Encourage Diversity In The Industry

Agency leaders must first acknowledge the importance of diversity and commit to making it a priority in both hiring practices and work culture.

Expert Panel Contribution  |  Mar 7, 2019

14 Ways Agencies Can Establish Strong Relationships With New Clients

No matter how great your team, delays will happen, scope issues will arise and there will be times that your team’s direction doesn’t align with client wishes. All are difficult conversations to have.

AMA Articles

AMA Article  |  Jan 1, 2019

How Marketers Can Win a Larger Piece of the Budget

Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,” marketing departments with the capital they need can bring in more leads and increase the effectiveness of their marketing strategies.

Get in Touch

Tell us a little bit about your business and we’ll see how we can help you meet your goals