Losing your entire marketing team, or a few star employees, all at once can be a real headache, but hey, at least you won’t have to organize any more team-building activities for a while, right?
We know it’s a challenging situation, and it can be overwhelming to think about how you’ll rebuild your team. But the good news is that you can find some fresh talent and bring in new ideas.
Think of it like a marketing makeover, where you take a step back and evaluate what you need. Just remember, there’s always a silver lining. You can finally throw out that old, outdated marketing strategy that you’ve been meaning to update for ages and start with a clean slate.
Labor Market Challenges in the World of Marketing
If you’re thinking, “Hold up. My team hasn’t quit. Is this something I should be worried about?” Before your palms start sweating and your blood pressure starts to rise, let us explain and hopefully calm your nerves.
As calming as we can be, we also like to be honest. So first off, yes, your marketing team saying “see ya” may be in your future. And if it’s not some dramatic mass walk-out, there may be more subtle signs serious labor challenges loom in the distance.
Here’s some data to explain:
- Hiring top talent wasn’t as challenging in 2022, but projections expect it to become the biggest challenge for 18% of marketers in the coming year.
- According to research by The World Federation of Advertisers, 54% of marketing agencies and related companies think the industry now faces its worst-ever talent crisis.
- Another report said marketing teams grew by approximately 15% in 2022, but projections expect a 7% drop in 2023.
We could go on, but you get the point. Let’s move to the calming part of this discussion, shall we?
While serious labor challenges are happening in many sectors and serious concerns are forecasted for marketers, there is hope!
5 Reasons Why Hiring a Marketing Agency Can Be the Best Decision You’ll Ever Make
There are several solutions to help soften the blow of the talent crisis and soothe your sense of impending doom.
Our top recommendation? Hire an agency to fill gaps in your company’s marketing efforts. An agency may be able to help you in ways you’ve never imagined.
Ad Hoc Services Can Take the Burden Off Your Marketing Team
Perhaps your team has yet to walk out, but you sense they’re overwhelmed. Overwhelm can turn into burnout, leading to an employee’s departure.
Hiring an agency for ad hoc services can take the pressure off a company’s marketing team. Whether a one-off project or ongoing support, an agency can provide the expertise and resources needed to complete the job.
And the best part? You don’t have a huge project or need a complete overhaul to work with an agency. Ad hoc services can be a great way to test the waters and see if an agency fits your business.
Manage One Point of Contact, Instead of Multiple Employees
Hiring an agency means having one point of contact to manage rather than multiple people if hiring internally. Having one go-to person can save time and simplify the process, allowing you to focus on other aspects of your business and save time.
Plus, you’ll have the peace of mind of knowing the agency is responsible for managing their team and ensuring that the project is delivered on time and on budget.
Tap Into Varied Expertise Not Typically Found in Internal Teams
Employees can’t be expected to be experts in everything. That’s unrealistic. Agencies, however, often have teams of people who can offer that varied expertise.
This broader knowledge can help bring fresh perspectives and ideas to your company’s marketing efforts, which is especially important in today’s fast-paced and ever-changing business landscape.
For example, at Clever Lucy, we have our core team but also work with a wide-ranging suite of diverse freelancers. We know how to tap into the right people to help you stay ahead of the curve and achieve your marketing goals.
Project and People Management
We know how to manage a broad pool of talent across multiple types of projects. We’re also project and people management experts too.
We have experience working with teams of people and can provide the necessary support to ensure everyone works together towards a common goal. Doing so can take the burden off your internal team and allow them to focus on their core responsibilities.
Save money. Need we say more?
When hiring a marketing team, the cost is always a consideration. Hiring an agency can be a more cost-effective option for many businesses.
With an agency, you’ll only pay for the services you need rather than having to cover the cost of salaries, benefits, and other overhead expenses.
Plus, you’ll have the flexibility to scale up or down as your business needs change. Not cool if you scale your internal employee’s pay and benefits up and down based on company goals, but with us, you can.
We Can Help You Overcome Labor Market Challenges
The current labor market challenges have made it difficult for many companies to find and retain talent, but hiring an agency can be a solution when you need help.
We’re often asked, “Don’t agencies only work on big projects like branding overhauls or something like that?” And to that, we say a big ole NOPE!
You’ll have access to our team of experts who can help you achieve your marketing goals without worrying about the time and expense of recruiting and training new employees.
But don’t just take our word for it. One of our clients said, “I was surprised to learn the Clever Lucy team could help me manage my team of freelancers too! They provided the support I needed to streamline our marketing efforts and achieve better results.”
The Bottom Line
Working with a marketing agency can be the best decision you’ll make for your business. Whether you’re facing a sudden team departure or looking to improve your marketing efforts, an agency can provide the expertise, resources, and support you need.
If you’re ready to get ahead of the talent crisis, take a look at our capabilities or book a 15-minute call to see if we’d be a good fit!
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