Birds are chirping, flowers are blooming, and record scratch – you realize your in-house marketing tools are a hot mess. It’s not exactly the picture-perfect start to spring scene you hoped for, but don’t worry; we’ve got your back.
With Q2 already well underway, it’s time to tidy up your marketing house and get your efforts soaring – like those energetic bunnies hopping through the fields (we had to throw in a silly springtime analogy, right?).
After all, who wants to stay stuck inside sifting through a mess of outdated content and cluttered files when the springtime air and sunshine call your name? Don’t let disorganization hold you back from enjoying the season.
Let’s get to work.
List Cleaning: Because You Can Only Blame the Spam Filter for So Long
Are you still sending emails to subscribers who haven’t opened one of your emails in over a year? If so, it’s time to give your email list a little TLC.
List cleaning is removing inactive subscribers, identifying and removing duplicate or invalid email addresses, and ensuring your list is up to date. Not only does a clean email list help you avoid sending messages to people no longer interested in your content, but it can also improve your email marketing metrics.
Here are a few tips for cleaning up your email list:
- Remove inactive subscribers: Consider removing subscribers who haven’t opened or clicked on your emails in the past year. Not only will this help you save money on email marketing costs, but it will also improve your open and click-through rates.
- Identify and remove invalid email addresses: Use an email verification tool to check for typos, syntax errors, and other issues to help you avoid sending messages to non-existent or invalid addresses, which can hurt your email deliverability.
- Ask for updated information: Consider sending a re-engagement email to inactive subscribers asking if they still want to receive your content. You can also ask them to update their email preferences or contact information if necessary.
By cleaning up your email list, you can improve the overall effectiveness of your email marketing campaigns and ensure you’re sending messages to people who genuinely want to read your content.
File Clean Up: Because Desktop Clutter Isn’t Cute
Let’s face it; we’ve all been guilty of dumping files onto our desktops and into random folders without a second thought. But as the number of files continues to pile up, finding what you need becomes more and more challenging.
That’s where file cleanup comes in. By organizing your files, you can save yourself time and headaches down the road.
Here are a few tips to help you get started:
- Create a folder system: Whether you organize by project, date, or file type, creating a folder system is a game-changer for file cleanup. And if you’re feeling extra fancy, add some fun (perhaps springtime-themed?) icons or streamline your naming system to keep things organized.
- Get rid of duplicates: We’ve all accidentally saved multiple versions of the same file, which can quickly clutter up your storage space. Use a duplicate file finder tool to locate and remove any unnecessary copies.
- Say goodbye to old files: Take a word from Elsa and “let it go.” That old product brief from five years ago? Delete it. That outdated conference one-pager and matching pop-up banner? Toss it.
By cleaning up your files, you can increase your productivity and reduce the time you spend searching for what you need. Plus, you won’t be embarrassed when you accidentally screen-share your desktop during your next Zoom meeting. Win-win.
Content Makeover: Freshen Up Old Collateral
Let’s be honest. No one wants to read outdated blog posts or social media updates from three years ago. So, giving your content a periodic, refreshing makeover is essential to keep it relevant.
Here are a few tips to help you breathe new life into your old content and blossom engagement:
- Add new information: As time goes on, trends and best practices change. Look at your older content and see where to add new insights or updates to keep things current.
- Repurpose for different platforms: Just because a blog post didn’t perform well on your website doesn’t mean it’s a lost cause. Consider repurposing that content for other platforms, like social media or email marketing. A little tweak here and there can go a long way.
- Keep it evergreen: Evergreen content remains relevant and valuable long after publication. Consider updating your older content to make it evergreen and ensure that it continues to drive traffic and engagement for years.
Updating your older content keeps it relevant and engaging for your audience and gives it a better chance of ranking higher in search engine results. Plus, it’s a great way to recycle content and save time.
Remove Dead Landing Pages: Don’t Let Them Rain on Your SEO Parade
Raise your hand if you’ve ever landed on a page that screams, “That event was so last year!”
Not only is it a major bummer for users, but it’s also a big no-no for SEO.
Dead landing pages can lead to a poor user experience, lower conversion rates, and even hurt your website’s search engine rankings. Yikes!
Identifying and removing outdated landing pages for past events and webinars is essential.
Here are a few tips to help you do just that:
- Use website analytics tools: Google Analytics and other website analytics tools can help you identify which landing pages aren’t getting any traffic or engagement. Keep an eye out for pages with high bounce rates and low conversion rates, as these are likely candidates for removal.
- Regularly review and update: Make it a habit to check your landing pages regularly and remove any that are no longer relevant. Better yet, use the opportunity to update them with fresh content and calls to action to keep them engaging and valuable.
- Redirect, don’t delete: If you must remove a landing page, redirect the URL to a relevant page on your site. Doing so ensures that users and search engines don’t encounter any dead ends and can still find the content they’re looking for.
By removing dead landing pages, you’re not only improving the user experience, but you’re also telling search engines that your site is up-to-date and relevant. So, say goodbye to those outdated pages and hello to a better website experience for all.
Sweep Away Social Media Cobwebs
Ah, social media. The land of endless scrolling and cat videos. But, just like any other area of your marketing strategy, your social media profiles need a little TLC too.
Spring cleaning your social media helps ensure your brand presents itself in the best light possible. Plus, it’s an excellent opportunity to update your profile and make sure everything is accurate. And let’s remember the benefits of improved engagement and increased followers that can come from having a polished social media presence.
Here are a few tips for cleaning up your social media profiles:
- Remove outdated or irrelevant content: Take a stroll down memory lane and review your older posts. If something no longer reflects your brand, is downright embarrassing, or is a blaring copywriting mistake, it’s time to hit that delete button. If it makes you cringe, throw it in the bin(ge)–kind of like this failed attempt to rhyme.
- Update your profile information: Has your company moved locations or changed phone numbers? Make sure all of your profile information is accurate and up-to-date.
- Revisit your brand voice: Are you using a consistent voice across your social media profiles? If not, it might be time to review your brand guidelines and make updates.
By taking the time to clean up your social media profiles, you’re not only presenting your brand in the best light possible, but you’re also creating a better experience for your followers.
Time to Blossom with a Clean Slate: Start Your Marketing Spring Cleaning Today
Well, there you have it: A few simple steps to get your marketing “house” tidied up for the current springtime season. Whether you’re tackling your email list, content, or social media, it’s time to roll up those sleeves and get cleaning.
Follow us on LinkedIn to learn more tips and tricks for spring cleaning your marketing efforts, and come away with refreshed, ready-to-go marketing strategies to make your brand blossom.