The Case for a Tailored Approach to Marketing
When you’re looking for business consulting, do you prefer to go with a shop that offers pre-set packages of services or one that takes more…
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Sales is Like Dating: 10 Ways to Woo Your Clients
The thrill of the chase. The first-date jitters. The excitement of starting something new. Romance is quite thrilling, and sales can be too. In the…
The Great Copywriting Showdown: Human vs. Machine
With recent advancements in artificial intelligence, machines have been developing skills that rival those of humans. And the allure of using robots in place of…
How to Craft a Killer Pitch Story
Raise your hand if you get bored easily. I know we can’t see if you have your hand in the air, but one thing is…
Top 5 Copywriting Mistakes Killing Conversions
Here you are, set up and ready to launch your brand’s latest and greatest product. You sit down and map out all the amazing things…
Top 10 Tools to Work Smarter, Not Harder
It’s the start of the day. You wake up, drive to the office (or walk down the hall), and feel ready to tackle the day.…
Podcast Feature: Entrepreneurship
January 2020 we were fresh-faced and excited to start Clever Lucy without knowing what as coming in March. But we pushed through. Our client base…
The Anatomy of An Effective SaaS Website
The design and function of your website are your audition as a SaaS company. If the website is attractive and easy to use, prospects will…
Building Effective Personas for EdTech
Marketing is all about attracting the right people to your brand, gaining their attention, intriguing them with relevant information, and then helping them along the…
Tech & Creative Collab: The Key to a Solid Website
Designers and developers are two completely different types of people, right? The old right brain vs. left brain stereotype. Yet you need web designers and…