Building Effective Personas for EdTech
Marketing is all about attracting the right people to your brand, gaining their attention, intriguing them with relevant information, and then helping them along the…
Marketing is all about attracting the right people to your brand, gaining their attention, intriguing them with relevant information, and then helping them along the…
Designers and developers are two completely different types of people, right? The old right brain vs. left brain stereotype. Yet you need web designers and…
Marketing departments are being decimated by “The Great Resignation.” While The Bureau of Labor Statistics reports quit rates across all jobs that might be the highest,…
Let’s be real. As team managers, we have to think of everything: budgets, ROI, deadlines and more. It’s imperative that we keep our teams engaged…
In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who’s watching our videos? Those numbers…
Years ago, while managing a team of business-to-business (B2B) marketing managers for 10 brands, I found myself tempted to put a sign on my office…
Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,”…