Top 10 Tools to Work Smarter, Not Harder
It’s the start of the day. You wake up, drive to the office (or walk down the hall), and feel ready to tackle the day.…
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Podcast Feature: Entrepreneurship
January 2020 we were fresh-faced and excited to start Clever Lucy without knowing what as coming in March. But we pushed through. Our client base…
The Anatomy of An Effective SaaS Website
The design and function of your website are your audition as a SaaS company. If the website is attractive and easy to use, prospects will…
Building Effective Personas for EdTech
Marketing is all about attracting the right people to your brand, gaining their attention, intriguing them with relevant information, and then helping them along the…
Tech & Creative Collab: The Key to a Solid Website
Designers and developers are two completely different types of people, right? The old right brain vs. left brain stereotype. Yet you need web designers and…
Don’t Let The Great Resignation Kill Your Marketing
Marketing departments are being decimated by “The Great Resignation.” While The Bureau of Labor Statistics reports quit rates across all jobs that might be the highest,…
Managing in a New Virtual World
Let’s be real. As team managers, we have to think of everything: budgets, ROI, deadlines and more. It’s imperative that we keep our teams engaged…
How to Align Your Marketing and Sales Efforts
In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Who’s watching our videos? Those numbers…
Creative Tactics Need a Business Strategy
Years ago, while managing a team of business-to-business (B2B) marketing managers for 10 brands, I found myself tempted to put a sign on my office…
How Marketers Can Win a Larger Piece of the Budget
Most marketing departments don’t lack ideas or ambition, they lack a hefty budget. Following the old maxim, “You’ve got to spend money to make money,”…
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